Last changed 29 August 2020.
- why we get information about you
- what we do with information about you
- your data protection rights.
About Digital Art Experience London
Digital Art Experience London is a company, VLM Limited, and we are about to register to become a charity.
Information about you that we may keep
Digital Art Experience London must stick to the law when getting, storing or sharing information about you.
We may keep information about you to make sure that you get a good experience when visiting our website and to get feedback to support our planning and development of a museum for digital art in London.
Digital Art Experience London might keep information such as:
- the email address you use when you contact us
- your contact details that you give us when you email us
- whether you are an artist, creator or potential sponsor or supporter
- what region, country or postcode you live at
- data that is automatically collected about your use of our website and when you contact us through email. This is information is collected through internet server logs, cookies and/or tracking pixels. We may also use these automated technologies to collect and analyse other information related to the devices you use to access the Services, such as IP addresses, browser types, browser language, operating system used, the domain name of your Internet service provider, unique device identifiers, and other information about your computer(s) and/or mobile device(s). These automated technologies may also collect information on the sites you have visited before and after you visit our website, and the advertisements you have accessed, seen, forwarded, and/or clicked on. As we adopt additional technologies, we may also gather additional information through other methods.
- recognise when you visit this website
- obtain information about your preferences and use of our website
- carry out research and statistical analysis to help improve our content and services and to help us better understand visitors’ requirements
- make your online experience more efficient and enjoyable.
When you first land on our website you will be asked to agree to us using cookies or you can say no. Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. The AboutCookies or All About Cookies websites tell you about cookies, how to set your browser so you don’t accept them and how to remove them.
Like most websites we use Google Analytics web analytics service.
- Cookie name: Google Adwords, Analytics and Google Marketing Platform 360
- Cookie type: 1st party advertising/analytics
- Policy location: Google
How we may use your information
Digital Art Experience London might use your personal information:
- because we want to be able to respond to your query when you contact us
- because we want to know what works and what doesn’t on our website to make it a better experience for visitors and more relevant to them
- to support our planning and development of a museum for digital art in London
- because we have asked you to respond to a survey we have about Digital Art Experience London
- because we are running a Digital Art Experience London event which you’ve signed up for or we want to tell you about
- to help us keep our systems secure and prevent unauthorised access or cyber attacks
- to promote and develop our brand and business by encouraging visitors to our website and to get involved with our project and join in Digital Art Experience London activities and events
How we keep your information safe
Digital Art Experience London will keep your personal information private and safe.
The only people that we will let see your information are:
- us at Digital Art Experience London
- when we use other companies who provide us with services like visitor analysis, assessment and profiling, surveys or hosting our website and services our website uses
- our sponsors, grant funders and partners we work with so that they can understand the what Digital Art Experience London is about
- our event organiser or partner, if we run an event in partnership with others. We’ll be clear what will happen to your personal information when you register for that event
- as part of our proposal to create and develop a permanent space for Digital Art Experience London we may share your information and feedback on our proposal with the local council and the planning authority and government departments that are assessing our application or proposal
- people who have the right to see it by law
How long we will keep your information for
We will only keep your information for as long as it is needed.
The amount of time we keep information for will:
- be in line with the law
- depend on why it was needed in the first place.
We will not keep your personal information for longer than is necessary for the purpose of providing you with email updates, telling you about events or sponsorship and fundraising campaigns or responding to any questions or comments that you send us directly. That means that we will keep your personal information for the length of time for which we are providing you with email communications.
If you contact us to unsubscribe from our email communications we will delete your personal information unless we believe that we are required by law to keep the personal information.
Lawful reasons for us processing your personal information
There are a number of different lawful reasons where we can process your personal information.
One lawful reason is consent. Where you give us your consent to process your personal information we rely on that consent to process your personal information. In order to be valid:
- You have to give us your consent freely, without us putting you under any type of pressure
- You have to know what you are consenting to, so we’ll make sure we give you enough information
Another lawful reason is legitimate interests. That means we can process your personal information if we have a genuine and legitimate reasons and we are not harming your rights and interests. We use your personal information for our legitimate business interests to carry out our work to create, develop and run Digital Art Experience London. Here’s some activities where we have a legitimate interest to process your personal information:
- Direct marketing: We will contact you by email or phone with marketing and fundraising asks which further the aims and objectives of Digital Art Experience London. We will make sure our communications are relevant to you and tailored to your interests.
- Personalisation and analytics: Where the processing helps us to improve, change, personalise or make better our website/communications for the benefit of our supporters.
- To process your personal information for the purposes of visitor analysis, assessment, profiling and direct marketing. This is on a personalised or aggregated basis, to help us with our activities and to provide you with the most relevant information as long as this does not harm any of your rights and interests.
- When we run events: we will use your contact details you give us to tell you about events we run and to send you tickets and to send you reminders about an event if you’ve signed up for it.
- Research: To determine the effectiveness of promotional campaigns and advertising and to develop our Digital Art Experience London, our systems and relationships with you. We may also carry out research on sponsors and partners and prospective sponsors and partners using information that is publicly available e.g. company websites, news articles, LinkedIn, Twitter or Companies House.
- We will also hold information about you so that we can respect your preferences for being contacted by us.
The information we keep about you is yours.
We will make sure it is kept private and is only used properly.
You have these rights when it comes to your personal information:
- You can ask us to delete your personal information by withdrawing your consent.
- You can ask us to stop using your personal information for legitimate interests.
- You can ask to see a copy of the personal information we have about you.
- If you think the personal information we have about you is wrong, or has parts missing, you can ask us to correct it.
- If you think we have personal information about you that we no longer need you can ask us to delete it (but we won't be able to delete it if the law says it is still needed).
- You can ask that we stop some of the ways that we use your personal information, even if you don't want it to be deleted.
How to complain
You can email us at [email protected] if you have questions or you are not happy about the way we use your personal information.
And you have the right to make a complaint to the Information Commissioner’s Office. You can contact it by:
Phone: 0303 123 1113
Email: [email protected]
Post: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF